Anyone with a website will benefit immensely from understanding the design of an automated search engine. Often known as organic SEO, organic search engine optimization is a method that optimizes the copying of your website and HTML to make your website score better in search engines such as Google and Bing. This is how future buyers can locate you fast and conveniently.
There are a variety of steps you can take to help the website rise in search rankings. Any of them are pretty easy to do. But why take the time and resources to learn how to rank higher in search engines if you’re still using advertisements, social media, or email marketing?
Pure search engine advertising (as opposed to pay-per-click ads) makes it easy for users to locate your page on search engines when searching for the product or service you have. Make it more likely that they are going to move from user to client. No one is shopping for a product or service that they don’t like, because they’re still in a mood to shop. You’ve just got to stand out from the crowd. In addition, as you appear on the front page of the search engine, you show future customers the credibility of your goods or services because of your high ranking.
Results don’t happen overnight — organic search engine optimization takes time , patience, and consistency. There is no guarantee that you will be number one on the Search Engine Results list, or SERP, but with this guide you will have a clearer idea of how to improve your site in rankings.
Take a look at 10 steps you can take to ensure that potential customers can find your website through organic search engine optimization.
Steps for Organic Search Engine Optimization
Understand what customers want and why they might come to you.
This is important before exploring the world of organic search engine optimization. Figure out the types of words and phrases that your consumers use when searching for your product or service on a search engine called keywords.
Save the terms you come up with in the list – this is going to be a great place to start your keyword research. It’s going to be super helpful to go ahead and put your keywords in an Excel or Google Sheet document. This way, when you do keyword research, you’re going to be more organized.
What are the most common things you’re offering? What’s the need for your service? Allow a wide variety of common and varied words to encourage you to think about how people use search engines. One way to get more information is to enter the appropriate phrases into Google and look at similar keywords that drop down before you browse.
Perform thorough and diverse keyword research.
This move is incredibly critical and will help you find out what words and phrases people use to look for your goods and services.
There are a few items to look for when looking for keywords: monthly searches, keyword complexity, and competitiveness.
- Several common approaches can be used to determine the monthly number of queries entered on keywords. You can use the Keyword Planner for this move if you have a google ads account. If you don’t, there are a few free places out there that will send you the same amount. Obviously, if a keyword has higher monthly results, you’ll want to keep that in mind. However, it may also mean that there is a higher keyword complexity and more intense competition.
- Keyword Difficulty is a number that lets you know how challenging it is to rate with a keyword. The higher the level, the more difficult it would be to rate the keyword. There are a few websites that can tell you the keyword complexity of a word or expression. Place these numbers in your Excel folder or the Google Sheet you made earlier.
- The optimal keyword has a high monthly quest and a moderately low keyword complexity. If you find some keywords that make sense for your market, have a relatively high search volume and a relatively low keyword complexity, it’s time for competition study. However, you would first want to consider how local searches impact the performance of urban search engines.
Understand the localized keyword search.
What is important to note is the effect that localized searches will have on search engines. For example, say you’re in Atlanta, and you’re looking for a wedding photographer. It wouldn’t be helpful to see the results of photographers in Los Angeles when you search for “wedding photography.” This is why Google takes into account where you are when looking for those terms and gives you the lists of companies that are similar to you.
Many citizens are now searching directly for programs in their area. Using keywords such as “Bedding Photography Atlanta” instead of just “Bedding Photography” will help you better meet local competition. Setting up a Google My Company profile is also a tool to make your company come up in localized searches. It’s free to set up, and it needs a physical address for your company.
Check for the keywords you’ve selected to see what websites come up with. Can they use the keyword of their edition of the website? How many days are you? This will give you a hint how many times you want to use the keyword in your website copy as you start making improvements to organic search engine optimization. The higher the DA and PA, the better the chances of the webpage ranking on the front page of the SERP (all dreams!). This number is determined by a few things, such as the age of the website and the number of links that lead to it (backlinks).
While there’s not much you can do about how long your website has been around, it’s important to note this if you ever want a new website for your business. It’s more beneficial to keep an old domain and redesign the layout than to start from scratch.
The visibility of a website or blog can be improved by increasing the number of links to the domain, called backlinks. Links to your pages from reputable sources signify reputation and trustworthiness.
Find a page or browser plugin that will inform you of the Username of the domain authority. This way, you can take a closer look at the competitors to see whether the domain authority will stand up to the competition, or whether you need to start working on your ties.
Implement keywords in your on-site copy.
So now, with the above measures in mind, you have selected your keywords. Now it’s time to find out which pages on your website you want to customize for better search engine performance.
Your site’s home page is typically a decent place to launch. It usually contains a wide variety of details about the product or service and will direct the website user to where they want to go. However, if you have other useful pages on your web that you think might be more helpful, you may want to use one of those pages in addition to, or instead of, the home page.
Bear in mind the number of times the competitor uses the keyword you’re trying to use on their websites. You will find this on their website with a quick control/command + F scan. A decent rule of thumb is to include at least 5-7 times a page for each keyword you’re attempting to define as used on your website.
Keyword stuffing is one method to stop. This is where you put the keyword in situations where it doesn’t make sense to use it in the copy as many times as possible. Try to write a copy that makes it easy to insert the keyword instead of simply having to jam it as many times as you can into a line.
When upgrading your copy of your website, you will also want to make changes to your HTML — specifically, to your H1 and H2 title tags, as well as to your meta descriptions and URLs. You’ll want to place the most important keywords in these pages of the HTML website. Search engines take the terms in these parts of the website’s Markup into account when listing related websites.
H1 and H2 title tags are named for the two most common title forms on the website. H1 tags are the primary names – usually big or bold on a webpage, right at the top – right H2 tags are secondary names that illustrate the main title, which can be links of various page sections. To utilize these sections effectively, you can use the format “Business | Keyword” as your H1 tag. For example, if my business name was “SEO Freelancer Nepal” and my keyword was “Digital Marketing Services,” my title would look like “SEO Freelancer Nepal | Digital Marketing Services”.
A meta description is a brief blurb about the main page on your website. This is a perfect place to conveniently enter keywords. However, you would also like to provide valuable details for future site users by clicking on your page. This blurb will appear on the search engine results pages under your H1 title tag and the URL of your website.
Build your links.
Links are an important aspect of organic search engine optimization. The number of connections will increase by using the copy on your site to connect to other related sites on and off your web.
Inbound links are links that attract users on your web. For example, you can connect to your blog posts and other information pages or service pages. Search engines use links to find new websites, as well as to decide how a page can rate, so don’t miss this step.
Although inbound links are important, backlinks are just as important, but a little more difficult to attain. We’ve already gone through how important backlinks are to create your domain authority, but the process of obtaining them will cost you hundreds. If you don’t have a backlink budget, consider developing partnerships with other similar content websites that can link to your website.It is also important to remember the consistency of your inbound and backlink anchor code. Anchor text is a text used to connect to another page. The text of the anchor may contribute to the substance of the page. Never use anchor text that says “click here.”
Also, for outbound links, there is always a link to the relevant sites and themes from respected, credible websites. What does this mean to you? For example, a link from a respected and well-established site like BBC is better than a link from a friend’s personal blog. You see, the search engines will prefer the relevant backlinks, so should you.
Writing blogs for your website not only helps with organic search engine optimization but also provides valuable information for potential customers and website visitors, among other things. Writing blogs about the industry that you serve will give you plenty of time to insert your keywords while keeping the information relevant and helpful. On top of that, the company seems like an industry leader. Well-written posts make you seem more authoritative regardless of your level of experience. Ideally, keyword-optimized blogs would be anywhere from 500 to 2,000 posts, but not everyone has the ability to churn blogs that scale every week. However, writing shorter blogs also brings value to the customer base and future clients.
In addition to keywords, make sure to include a variety of inbound links in your blog posts. Blogs are usually a perfect place to provide connections to your other sites, site websites, and more.
If you want to push traffic to your website using blogs, but don’t have the resources to devote to writing posts, recruiting a full-service digital marketing firm to support you with your content plan is the way to go.
Track your rankings.
You’ve already done your keyword analysis and designed the content of your website to match the keywords you’re trying to rank with. Now you’re happy to sit back and watch the ranks of your website rise. How are you going to know if your efforts are successful?
Monitoring your keyword scores is the easiest way to know if your effort is appreciated.
Additionally, learning how your SEO works will help you make the required adjustments overtime to keep your rankings up. Check around for a keyword analysis app to help you track how your SEO works. It’s normal for the rating to fluctuate from week to week, and even from day to day. Look for a general upward trend from month to month that indicates that your efforts have been successful.
Don’t go it alone
The introduction of organic search engine optimization is a lot for one person to take on. It’s especially difficult if you don’t know stuff like keyword analysis, backlinks, and Code. Taking the time to educate yourself about SEO can be fun, but recruiting an SEO Freelancer lets you save time and money so you can do the stuff you’d rather do.