In today’s digital world, search engine optimization seems to be a matter of interest to any small business owner. That’s how most people use search engines like Google to identify the brands, products, and services they need most. But how can you improve the performance of search engine optimization?
There are several different variables included in the rating of the search engine. And increasing your score is not an easy feat.
That’s why we’ve put together the definitive guide on how to improve the performance of search engine optimization. Using the helpful tips below to get started by expanding your online presence.
How long does it take to improve your Google ranking?
A question that I often get asked by my clients “How long does it take to increase search engine optimization results?” This is a big question! Since time is money, isn’t it? It’s exactly. The main answer to this question is that it relies on a variety of different variables. Here are only a couple of the factors that may have an effect on how long it takes you to boost your Google ranking:
- Skill – Do you have the skill set in-house to improve your SEO? Do you know what you need to do to get started? Your SEO skills play a part in how easily you can increase your score.
- Budget– What kind of money do you have to deal with? The can the budget, the more you can do in advance to maximize the performance of search engine optimization. When you’re working on a small budget, you’re going to need to be more careful about the actions you’re taking.
- Competition – The more competition you have in your business and region, the longer it will take for you to improve the benefits of search engine optimization. How well your own SEO rivalry is going to play a part as well.
- Current Website – What’s the state of the web domain? The more work you do to enhance the various aspects of your web, the longer it will take for you to see improvements in your Google rankings.
Hold these considerations in mind. No matter where you are in the optimization process, it will take time to see a difference in your Search Engine Performance (SERP) rankings. It’s not something that simply happens immediately. However, there are several moves you should take to improve the performance of search engine optimization earlier rather than later. (We’ll cover them in more detail in the next section.)
You may also be thinking, how long does it take to rank on Google in general?
Ahrefs did a survey that found that the oldest page ranking in the top 10 ratings was about 2 years old, with the average age of the number 1 ranked page being over 3 years old.
That said, the study also showed that for the top 6% of websites, many of them were able to hit the top 10 from nowhere in around 2 to 6 months.
This is excellent news for all corporations that are only beginning their SEO activities from scratch! Or those that have ignored SEO for some time.
No matter where you start, you will improve your search engine optimization performance with a little strategy and a lot of effort! Let’s talk about the way to get started.
9 Ways to Increase Search Engine Optimization Results and Visibility on Google
As we mentioned earlier, the time it takes for you to increase the results of search engine optimization depends on a number of factors. However, there are some actions that you can start taking today to improve your chances of a higher SERP ranking. Here are just a couple of ways to improve your SEO:
Start with an SEO website audit.
If you want to know the right ways to boost your domain search engine optimization, you’ll want to launch an audit of the SEO platform. The audit will help you recognize the strengths and limitations of your platform.
That way, you will be able to capitalize on your strengths while making incremental improvements to the worst areas of your SEO.
The audit of the SEO website includes looking at:
- The layout of your website
- Architecture of Details
- Content Current
The purpose of the audit is to identify issues that require work so that you can start implementing a strategic development plan. While the audit itself isn’t going to help you improve SEO, it’s a crucial first step in improving your SEO efforts effectively and efficiently.
For this reason, many companies will prefer to partner with an established SEO firm or SEO Freelancer who can perform a professional SEO audit and make strategic decisions based on what they found.
I, as an SEO Freelancer in Kathmandu, also provide our website visitors with a free preliminary website audit. It’s a perfect starting point to recognize what you need to do to boost your SEO.
Improve site navigation.
Google aims to provide its customers with the best possible experience in the search engine. For this purpose, the search engine favors websites that have a good user interface (UX). Part of delivering a good UX is making sure the web is easy to access. If web tourists can’t find what they’re looking for, they’re more likely to abandon the web.
This influences the error rate and the time users spend on the web, as well as the number of pages they access. All this has an effect on the search engine results. Not to mention, poor navigation also leaves consumers with a negative view of their names. This might drive them to look at your rivals to get what they need. Developing a simple navigation system is a crucial first step in helping tourists discover what they’re searching for on your web. The thumb rule for navigation is to never leave a website more than 3 clicks down. This means that any page on your web, also at the lowest level, can be reached in just 3 clicks. In addition, your navigation menu should be clearly labeled in a manner that makes sense for site visitors. People who land on your site should not have to click around for a while to find out what they’re looking for.
Instead, it should be clear from your menu where certain information is and how it can be found from your home page.
Fix duplicate content.
Duplicate content issues may have a negative impact on your search engine optimization efforts. Google wants to reward those sites with unique site content. So they penalize duplicate sites. That’s why it’s important to check your website regularly for duplicate site content and fix these issues before they start to drop your SERP rankings.
One of the most popular duplicate material problems being several copies of the same website. For example, you can have http:/www.site.com and http:/site.com. Google considers these two sites as two pages with similar content. You would need to set the correct redirect rules in your.htaccess to fix this problem. If you don’t know how to do this, ask the website developer or the web design expert. Another common problem when it comes to overlapping web content is that parts of the material are too close to other web sites.
This could happen for a variety of reasons. Maybe the freelancer you hired to write a copy of your site wasn’t as diligent as they should have been writing original material. Or maybe you’re employed in an industry where very similar phrases are sometimes used, and you’ve used certain phrases that are similar to other pages on the same topic. You would need to search for duplicate material on a daily basis and any time you upload new pages or blog posts to the site, there is a possibility for material replication problems.
Optimize your website for mobile.
Web site optimization is no longer a choice for companies. Google is now penalizing pages that are not designed for mobile devices as of 2015. Why? Since more than 55% of all searches come from mobile devices. Consumers use sites like Yelp as web folders. And depending on Google maps to find nearby companies that can fulfill their needs at the moment. In reality, the Search Engine Watch study reveals that 77% of business executives use smartphones to explore new products or services for their companies.
If you want your content to be accessible to your target audience when it is most important, mobile optimization is a must. If you’re just building your site, you’ll want to make sure the site is built with mobile users in mind. Look for WordPress web design services that emphasize mobile optimization to ensure that your new site is accessible on mobile devices. If your site has been around for a while, you’ll want to consult a web design expert to see if your site design is mobile-friendly. If you don’t, take steps to make sure it’s mobile responsive before you lose that valuable mobile traffic!
Optimize your site for speed.
Site speed is yet another factor that Google’s algorithm takes into account when ranking your site on its SERP. The longer the page is loaded, the more frustrated the consumer becomes. This may cause them to leave your site and go to a competitor’s. According to Akamai results, if your site takes more than 3 seconds to launch, you might miss almost 50 percent of your site visitors. To boost bounce rates and hence your SERP score, you will need to make certain improvements to your platform in order to increase platform pace. Below are several considerations that have an effect on load times:
- Image File Size – Larger image files can take longer to load, reducing the performance of your web. Compress and configure your image files to keep them from slowing down your load times.
- Browser Caching – When a website opens a web tab, a variety of tools are loaded. Browser caching saves these tools locally on the user’s machine so they don’t need to be accessed again – helping pages load quicker.
- Script Handling – JS and CSS files will bog down the progress of your site, so make sure you really use these things to boost the site before you use them. (If you don’t know what we’re talking about, ask the person who’s designing your site.)
When you increase the pace of your web, not only do you have a great UX. Yet you are still raising transfer rates. Not to mention, Google can take this into account when determining the SERP score.
Produce high-quality content that adds value.
Consistent, high-quality content plays a critical role in helping the company improve the benefits of search engine optimization. No matter what changes you make to the layout of your web, there is no replacement for excellent content. Your material should not only be studied and well crafted. But it has to be relevant to the target audience as well. If your website material doesn’t add value to your readers, it won’t help you boost search engine optimization. One of the easiest ways to step up content development is to create a business blog.
This is where you can frequently write new blog posts on subjects that are important to your company and your clients. A great place to start brainstorming potential issues for your staff is to think about the issues that your group may have or the challenges they face. Addressing these issues in blog posts not only lets you grab the attention of your audience, but also means it has some kind of meaning. Keyword research is the first step in the creation of optimized quality content. You’re going to want to recognize the keywords that your target audience uses to find brands like yours. Next is that you should also consider adding images to your content. Studies have shown that people naturally love seeing images rather than all the texts in the article.
It captures the attention of your readers and better conveys your idea. In fact, based on a Backlinko study, pages or articles that have at least 1 image rank better in search engines than those that do not. It’s time to start creating content now! If you don’t have someone in-house dedicated to content creation, you might want to get the help of a few people on your team who are already strong writers. Another option is to work with a digital marketing agency that provides writing services for blogs. This can help to add the time that your employees need to work on other materials.
Insert and Improve your metadata.
If you want to rate higher on the Google Search Engine Results list, you need to make it easier for Google to find out what your pages are about. Ensuring that you insert metadata or improve existing metadata on your pages is a sure-fire way to increase search engine optimization results for your site pages. Here are some elements that you will need to consider when optimizing your metadata:
- Title – This is the title that will be displayed at the top of the browser window as well as the SERP headline. Include your keywords near the beginning of the title.
- Description – Summary is relevant when it appears on the SERP which shows visitors what the website is about. Build a concise and reliable overview of the website that is concise but also highlighting the keywords selected.
- Alt Tags – Alternate text labels or alt tags are used to identify any images, videos, or digital media you have on your sites. Not only does this inform Google what the images are about, but it also lets the search engine decide when to add this information to its image search results.
Get used to adopting these best practices on any new article or blog post you write. While this takes a little more time to build, it’s an important way to improve the performance of your search engine optimization. The more precise Google can decide what’s on the site, the more efficient the search engine can bring the best content to the right people at the right time.
Include inbound and outbound hyperlinks.
Linking is another effective way to improve the performance of search engine optimization. Backlinking techniques can be a little complex. However, the only way to maximize the number of links back to your website is to create material that is worth linking to. The most interesting content you build and share with others, the more likely other sites are to connect back to your post. In addition to recovering external links back to your site, you may also want to connect directly to your own web pages. Whenever you have the ability to connect to a related web page or blog post inside your own content, go for it. This not only lets you improve the effects of search engine optimization, but it also encourages you to direct users to other material that they may find useful.
Make sure your content is easy to read.
We’ve already spoken about the value of regularly producing high-quality material. However, if this material is not easy for travelers to read, they will not take the time to read it. One of the easiest ways to structure the material in such a manner that it is easy to digest is by using headings and subheadings.
These titles tend to split up material into various categories. Making it easy for readers to recognize which categories of information would be used in each segment. This is particularly important for long-form blogs, as readers can quickly get lost in the text.
My formatting trick is to use bullet points and numbered lists to break down more complicated problems.
Bullet points give readers a little break from big blocks of text and quickly break down information into more digestible chunks. Numbered lists can help to break down a method or make the collection of things easy to comprehend. Bold and italics are also a friend of yours. When you choose to highlight some aspects of the text or make sure anything stands out to the reader, make a bold expression, or insert a word in italics. All of these strategies will help boost the readability of your work and make it easy for busy readers to search and get the details they need easily and efficiently.
Get Help Improving Your Search Engine Optimization
If you wish to improve the performance of your search engine optimization, you will need to keep an eye on all the moving parts that influence your SEO. As described earlier, search engine optimization is a continuous process that requires meticulous attention and continuous effort to rank among the first few results on Google’s SERP. If you don’t have the time or in-house expertise to handle your own SEO improvement efforts, call on the SEO expert in Kathmandu. Our team provides both on-page SEO services and continuing projects to ensure the company regularly rank on Google’s first list. We will start with an SEO audit of your website to determine the strengths and limitations of your website layout and then move on to other areas of your SEO, such as content.