This afternoon, Schema.org announced the availability of its schema markup validator platform at validator.schema.org. Outside of the Google rich results verification tool, the markup validator lets you verify organized data on your platform that is used for general purposes.
Why did you make the decision to relocate? Google first released its hierarchical data testing platform in 2015, and later in 2017, the company released its rich outcomes testing tool. Google announced that it would depreciate its structured data research platform when it brought the rich outcome testing tool out of beta in July 2020.
Google agreed to shift the structured data research platform from Google’s property to Schema.org after receiving criticism from the industry.
There are some distinctions between Google and Schema.org. The rich results testing tool from Google is programmed to show you just the structured data schema that Google supports. The Schema.org markup validator, on the other hand, is designed to help you debug a wide range of structured data forms, not just those provided by Google.
Rich results tool. The rich results tool will be hosted on Google’s own site and will be developed and managed to display Google Search rich result forms. “You will continue to use the Rich Results Tool to test the markup for Google Search rich result types,” Google said.
Structured data testing tool. The Structured Data Testing Platform, on the other hand, would be moved from Google’s own domain to schema.org. “We’re refocusing the Structured Data Testing Tool and migrating it to a new domain supporting the schema.org ecosystem by April 2021 to help promote open standards and programming experience,” Google said. “The key aim of the tool would be to verify syntax and compatibility of markup with schema.org standards,” Google explained. The structured data testing application will no longer look for Google search-rich result forms in the future.
New Schema.org markup validator. This implementation is “simpler than its predecessor SDTT because it is committed to ensuring if you’re using JSON-LD, RDFa, and Microdata in commonly understood forms, and to alert you if you’re using Schema.org types and properties in odd combinations,” according to Ryan Levering of Schema.org. It makes no attempt to match the content to the knowledge requirements of particular programs, tools, or products (a topic deserving its own blog post). However, it will assist you in determining if the data represents what you want it to convey, as well as reflecting the nature of the structured data back in an informative manner that illustrates its fundamental meaning.”
Why should we be concerned? This provides us with yet another method for validating the organized data we bring to our websites. It can give you more options in your toolbox to help you support your site and troubleshoot problems.